Presented by Doug Hanrahan, CMP™ & Michael Anthony, JD, CMP™
FREE Live Agent & Advisor Webinar
Thursday, December 4, 2025 | 11:00 AM - EST
Every year, thousands of families lose final expense and retirement assets to Medicaid spenddown. Most agents don’t have the tools—or the partnerships—to protect their clients when they need it most. That means:
Lost trust.
Lost referrals.
Lost revenue.
Meanwhile, the savviest agents are stepping into this growing market, offering Medicaid-compliant funeral trusts and annuities that clients desperately need.
You don’t have to figure this out on your own.
Doug Hanrahan, CMP™ (InsurMart) and Michael Anthony, JD, CMP™ (Medicaid Success) have helped agents, attorneys, and financial advisors nationwide protect client assets, earn referral fees, and gain the elite CMP™ designation.
Together, they’ll walk you through the blueprint to win in this space—even if you’ve never touched a Medicaid planning case before.
Here’s exactly what you’ll learn in this fast-paced event:
Life Insurance + Irrevocable Funeral Trusts
How to protect client final expense assets from Medicaid spenddown.
Partnering with Medicaid Success Select
How to plug into crisis Medicaid planning and earn referral fees.
The CMP™ Pathway
Exclusive webinar-only offer to pursue the Certified Medicaid Planner™ designation.
The InsurMart Advantage
How top agents set themselves apart with Medicaid-compliant funeral trusts, annuities, and advanced crisis case support.
Imagine walking into your next client meeting with the confidence to say:
“Not only can I protect your final expense assets from Medicaid, but I also partner with a national Medicaid team for advanced planning cases and complete asset protection.”
Your clients trust you more.
Referrals start flowing in.
You position yourself as a go-to elite advisor in your market.
That’s what this webinar is about: giving you the edge that most agents will never have.
Special Bonus for Live Attendees
01
FREE Broker Guides
“The Consumer’s Guide to Protecting Your Wealth & Securing Medicaid Eligibility” and “10 Powerful Reasons Brokers Are Leading with the Irrevocable Funeral Expense Trust”.
02
Exclusive Webinar-Only CMP™ Designation Program Enrollment Offer
03
Chance to Win a $250 Amazon Gift Card
Seats are limited—and this is a one-time live training. Don’t wait.
Frequently Asked Questions
Do I need to be licensed in life insurance to benefit from this training?
Yes—you’ll need a life insurance license to write irrevocable funeral trust policies. But even if you’re not licensed, this training will open your eyes to referral opportunities and partnerships that still generate revenue for you.
Is this webinar really free?
Absolutely. No cost, no strings attached. The reason we’re offering it for free is simple: once you see the InsurMart advantage and the Medicaid Success Select platform in action, you’ll understand why top brokers and advisors are joining our network.
Will this information comply with Medicaid rules in my state?
Yes. Funeral trust laws and Medicaid planning guidelines are based on federal rules, with state-specific nuances. Our experts will show you the compliant way to offer these solutions, and you’ll gain access to the Medicaid Success Select team for case-specific support.
I don’t know anything about Medicaid planning—will I be lost?
Not at all. We designed this session to meet you where you are. Whether you’ve never touched a Medicaid case or you’re already helping seniors with final expense plans, you’ll walk away with strategies you can use immediately.
What if I can’t attend live?
We strongly encourage attending live to take advantage of the exclusive CMP™ offer and bonus giveaways. A replay may be available, but you’ll miss out on the live-only benefits.
Why should I care about the Certified Medicaid Planner™ designation?
The CMP™ is the gold standard in Medicaid planning. It separates you from the “average agent” and positions you as a trusted advisor for families, attorneys, and financial professionals. This webinar gives you an exclusive pathway to earn it.
How do I know this will actually help me grow my business?
Because it already has for countless advisors nationwide. Medicaid planning is a blue ocean market—most agents aren’t offering it, and those who do quickly become the go-to experts in their communities. That means more referrals, more trust, and more revenue.